TIME TO SCALE
OneEleven
OneEleven is dedicated to serving scale-ups. Uniquely serving as a combination accelerator and office space in downtown Toronto. OneEleven wanted to drive awareness both in terms of value and existence of their offerings.
In an effort to drive awareness of OneEleven's offerings, we developed the "Time To Scale" video campaign. This campaign is composed of four different explainer videos, four micro ads and a master 90 second cinematic add. All designed to drive traffic and highlight the core business challenge faced by all startups, scaling the business.
FORWARD THROUGH SOLIDARITY
Project Spearhead.
In an effort to negotiate collective bargaining for UFC fighters. Leslie Smith, former UFC contender and current contender in the Bellator Bantamweight division. Wanted to create a series of videos to help explain what is collective bargaining, why is it important and how to take action
FIND YOUR POWER
Alliance Training Center
In an effort to diversify membership at Alliance Training Center. We created the Find Your Power campaign. The premise of this campaign was to show people who do not fit the typical mold of Mixed Martial Arts and highlight their experiences.
The result was a set of highly targeted ads, where 48% of the advertising audience watched the full length of the ad without skipping the ad. Within a 1 month, Alliance had seen their Women's Only kickboxing class double in size.
